ZENITH International Journal of Multidisciplinary Research

Table of Contents

• RESEARCH ARTICLE

  Corporate social responsibility: An examination of business students’ perceptions of materialism

  • Author: Erin Poulton, Lisa Barnes

• A comparative study on the concepts of product life cycle and information systems strategic grid towards the organizational development (special reference to product vs service marketing organizations)

  • Author: Poongothai Selvarajan

• Performance appraisal as employee motivation mechanism in selected financial institutions in Kumasi, Ashanti region of Ghana

  • Author: Kofi Osei Akuoko

• Measuring supply chain performance by order related metrics - A study on selected two wheeler companies

  • Author: Rudra Saibaba, R. Venkateshwar Rao

• The effectiveness of trainers role in cement industry: An empirical study on units working in north Karnataka

  • Author: Renuka S. Rathod

• CASE STUDY

  Social marketing efforts to boost blood donor rate in developing countries – A case study of mauritius

  • Author: Thanika Devi Juwaheer, Indeeren Vencatachellum, Sharmila Pudaruth, Mohammad Sajjad Issop Saib

• RESEARCH ARTICLE

  Management of anxiety and QOL in the parents of children with special needs through positive therapy

  • Author: N.S. Rohini

• Customer satisfaction in automobile industry – An Indian online buyers’ perspective of car manufacturers’ websites

  • Author: Nataraj S, N. Nagaraja

• FDI in multi-brand retail: Is IT the need of the hour??

  • Author: Mamta Jain, Meenal Lodhane Sukhlecha

• A study investigating behavioral nature of an entrepreneur – An Indian perspective

  • Author: Paragi Shah, Bijal Mehta

• A study on consumers preferences towards social networking websites

  • Author: J. Jaya Pradha

• A market study on key determinants of ready-to-eat/cook products with respect to tier-i cities in southern India

  • Author: Vijayabaskar. M, N. Sundaram

• Pedagogical options for focus on form: Moving toward a more communicative grammar instruction

  • Author: ohammad Golshan, C. S. Ramachandra

• Swadeshi movement in India: With special reference to Maharashtra

  • Author: Meshram Pradhnya Prabhu

• Design and analysis of strategic business information security control model

  • Author: Rahul Mohare, U A Lanjewar, Krunal Parekh

• Study and measurement of corporate social responsibility -An Indian prespective

  • Author: R.S. Ramesh, Puneeta Goel

• Study on the adoption of M-Learning in educational organizations: Faculty perceptions

  • Author: Lakshmi Kalyani, Tarun Pandeya, Abhishek Singh

• Janitoron-the refrigerator incharge

  • Author: Swati Mehta, Nidhi Arora