Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  Reason behind Failure of Kingfisher Airline

  • Author: R. Sudhakar

• Buying Behaviour and Recent Trends of Youth in the field of Socks

  • Author: Sudhakar , Sagar Prashant Hastak

• Evaluating the Impact of Brand image and Service Quality on Consumers’ Purchase Intention: A Case of Large Retail Stores

  • Author: Tanzeela Farsam

• A Study on Sales Promotion Strategies used by Malls in Ahmedabad City

  • Author: Kalpesh B. Prajapati, Revati C. Deshpande

• Agricultural Co-operative Marketing in India

  • Author: D. Seetha Naik

• A Study of Factors Affecting Customer's Satisfaction with Fuzzy DEMATEL Method

  • Author: Mohammad Amin Khosravi, Seyyed Esmaeil Najafi, Hoseyn Lak, Marziye Khosravi

• Developing a Model of Customer Relationship Management (CRM) for Sina Bank – A Case Study on Branches of Sina Bank in Isfahan City

  • Author: Sayyed Mohsen Allameh, Arash Shahin, Hosseinali. B. Nasrabadi, Atefeh Raghibi

• Student choice: A study of the relationship between students’ socio-economic status and their perception of Investment in Post-Secondary Education

  • Author: Mostafa Azizi Shomami, Nasim Torabi, Zahra Jafari Karfestani, Hatam Faraji Dehsorkhi

• The Effect of Market Orientation, Learning Orientation and Innovativeness Tendency on Performance of Electronic Companies Settled in Tehran

  • Author: Nooshin Mazidabadi Farahani, Hossein Mardani, Mohsen Mardani

• An Investigation of Customers’ Attitudes toward Internet Shopping: A Survey in Bushehr, Iran

  • Author: Majid Esmailpour, Manije Bahrainizadeh, Mahboobe Gharihe

• Impact of Brand Equity on the Relationship between Industrial Buyers and Suppliers (Case study: Iran Insurance Company)

  • Author: Tahmineh Samavi, Mohamad Taleghani

• Impact of Price fairness on Price Satisfaction, Customer satisfaction and Customer Loyalty in Iran Telecommunication Market (Case: MTN Irancell Company)

  • Author: Mohsen Nazari, Mohammad Ali Shah Hosseini, Seyed Vahid Tabatabaie Kalejahi

• Identification and prioritization of factors influencing on formation of consumer's trust in internet shopping using interpretive structural equations method (ISM) and network analysis process (ANP) Case Study: Online Book Shopping Site "Adineh Book"

  • Author: Milad Fahimi, Mohammad Taghi Esmaeli, Ehsan Hesani, Afsane Keshavarzy

• Prioritizing Effective Mixed Elements of Services Marketing on Customer's Preference for Choosing a Bank among others

  • Author: Hassan Mohammadzadeh Moghadam, Zohreh Bakhshaei

• Evaluating the effective components on dimensions of quality in service organizations (A Fuzzy AHP Approach)

  • Author: Shahla Yousefi Dehbidi, Khodakaram Salimifard, Aliakbar Abdollahzadeh

• Mutual Fund Investors’ Expectation and Experience Gap-A study from the ‘Customer Convenience’ Dimension of 4C marketing mix

  • Author: Amalesh Bhowal, Tarak Paul