International Journal of Marketing and Management Research

Table of Contents

• Service sector – A pillar of Indian economy

  • Author: P. Baby

• Marketing strategies for Firms in emerging markets and corporate social responsibility

  • Author: Ruhi S. Bakhare Sinha

• A comparative study of television viewers in Hyderabad with respect to brand and key message recall from advertisements

  • Author: Y. Madhuri Srinivas

• The effect of beautification and landscape in the tourism development (case of study semnan province, Iran)

  • Author: Iraj Eskandarian, S. Arun Das

• Dynamics of managing growth in Indian automobile industry

  • Author: S. Saravanakumar, S. Gunasekar, U. Punitha, S. Sankar

• Emerging trends in the indian hotel industries

  • Author: R. Renuka, S. Mythili

• An empirical investigation on contract farming and its impact on farmers in India

  • Author: S.P. Karuppasamy Pandian, S. Varghees Prabhu, S. Jayaprakash

• Factors affecting the consumers buying behavior with reference to Laptops

  • Author: Kanagaluru Sai Kumar

• A Study on customers’ brand resonance with regard to sunglass brands

  • Author: N. Nirmala Devi, D David Libniz Bernoulli

• A study on product awarness and reasong for purchasing two wheelers

  • Author: S. Poongavanam

• Measuring the effectiveness of sales promotional mix of anika bajaj vechiles – An emperical study in Warangal District of Andhrapradesh

  • Author: Veldandi Ramchander Rao, T. Srinivasa Rao

• Investment behaviour study - Design and testing (reliability and validity) of questionnaire

  • Author: R. Kasilingam, G. Jayabal

• Relationship between service quality, customer satisfaction and customer loyalty: A study with special reference to public sector organization in India

  • Author: Satendra Thakur, A P Singh

• CASE STUDY

  Empirical research on relationship between working capital and profitability- A case study of Pricot Meridian Ltd, Coimbatore

  • Author: S.S. Saravanan

• To retail or to e-tail?: Shakespearean dilemma

  • Author: Leena Kakkar, Sapna Bhadwar

• Service quality of the select commercial banks in Salem City: An empirical study

  • Author: C. Natarajan, Renu Vij

• CASE STUDY

  Materials management in health institutes: A case study of PGIMER, Chandigarh

  • Author: Charanjeev Singh