International Journal of Marketing and Technology

Table of Contents

• RESEARCH NOTE

  Marketing of Commerce and Management Education: A Global Perspective

  • Author: R.D. Biradar

• RESEARCH ARTICLE

  Internet based below the line marketing activities and its influences on Indian telecom consumers

  • Author: Vivek Singh Tomar

• Assessment of nostalgic promotion

  • Author: Makarand Upadhyaya

• Consumer preference between product features and brand elements while making purchase decision of television: An empirical study

  • Author: Diksha Panwar

• Management Education in India: Issues, Challenges and Way Forwards

  • Author: Ayesha Khatun

• Cost Benefit analysis of Emulsion meat products

  • Author: K. Varalakshmi

• Service quality of life insurance companies-A comparative study

  • Author: D. Sasikala Devi

• Emerging overview on global retail supply chain management using information technology

  • Author: J Venkatesh, Bhagaban Das, S Thenmozhi, P Balasubramanie, G. Shivaranjani

• Recent enhancements in RFID technology for retail industry

  • Author: J Venkatesh, Bhagaban Das, S Thenmozhi, P Balasubramanie, G. Shivaranjani

• A study on growth factors in Indian organized retail sector by adoption of RFID technology

  • Author: J Venkatesh, Bhagaban Das, D Thenmozhi, P Balasubramanie, C Priyesh