South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  The impacts of job stress characteristics on the workforce - organizational social support as the moderator

  • Author: Yu-Fei (Melissa) Chin, Azman Ismail, Rusli Haji Ahmad, Thiam-Yong Kuek

• Technical efficiency and its decomposition in district co-operative banks in Kerala: A data envelopment analysis approach

  • Author: P.S. Feroze

• Comparitive study on wireless and wireline services in Reliance Communications Ltd, Chennai city

  • Author: A. Palani, P. Raja

• Human resource development practices in BPO industries at Chennai

  • Author: J.M. Arul Kamaraj, J. Arul Suresh

• Dimension of consumer belief towards international advertising

  • Author: A. Nithya

• RESEARCH NOTE

  A study on art of balancing work and life – An individual perspective

  • Author: T Y Balakamakshi

• RESEARCH ARTICLE

  Recession, a correction in the rally of organized retailing boom

  • Author: P. Sathish Chandra

• Strategic innovationsat the bottom of pyramid

  • Author: Mitu G Matta

• Increased attrition rate in India a change creates challenges!

  • Author: S Sai Janani

• A study on customer response towards branded consumer durables with special referecne to Coimbatore city

  • Author: U. Vani

• online knowledge sharing phenomenon as a tool for destination promotion

  • Author: Vivek Sharma

• Regional imbalance development in Northern India

  • Author: Sudesh Sangwan, Kiran

• Training impact on first promotion of marketing executive of pharma sector

  • Author: Gaurav Sankalp, Shalini Agrawal

• Empowering excluded through information technology: An empirical report (with special reference to Khurda district of Odisha)

  • Author: B. Chandra Mohan Patnaik, Ipseeta Satpathy

• A study on customer relationship marketing with reference to distributor of caltex LPG product

  • Author: V. Meera, G.P. Raman

• A content analysis of competencies sought after in HR jobs

  • Author: S. Deepti, Subhadip Roy

• Impact of relationship marketing on customer loyalty on banking sectors

  • Author: S. Sivesan