South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  A study on scope of medical tourism in Gujarat state: Service providers’ perspective

  • Author: Parimal R. Trivedi, Nishith Kumar H. Bhatt

• E-commerce and logistics

  • Author: Rinku Mahindru

• Attitude towards advertising: An investigation

  • Author: Isha Verma

• Gandhian principles of management and growth of dairy cooperative societies in Karnataka – An analysis

  • Author: Ramachandra , K. Sivachithappa

• A literature review on sustainable earnings and its impact on stock returns

  • Author: Anshika Agarwal

• Slowdown grips on pharma market – An empirical study

  • Author: S. K. Baral

• Relationship between trade liberalization and economic growth – Indian prospective

  • Author: Narendra

• Financial pattern of manufacturing sector & Its impact on financial performance: A review of Indian companies

  • Author: R. N. Swain, Priti Rachayeeta

• Role of cultural adaptation in international retailing

  • Author: Noora Mohamed Kutty, Nusarath Mohamed Kutty

• Impact of training interventions on competency building: a study with reference to ACC Ltd CBE

  • Author: Devi Premnath, A. Priya

• Impact of procurement in the construction industry

  • Author: Karthikeyan Lenin

• Role conflict and in pursuit of balance: a study on dual career couple

  • Author: Rashmi Rai

• Intellectual capital on the Indian pharmaceutical sector - a review of literature

  • Author: B. Chandra Mohan Patnaik, Ipseeta Satpathy, Amrut Kara

• In store promotion - a determinant in building customer purchase intention

  • Author: Geeta Nema, Astha Joshi

• A study on the impact of employer branding in acquiring and retaining talent in IT sector

  • Author: L. Philo Daisy Rani, S. Kowsalyadevi

• Youth and brands: a critique

  • Author: Punam Gupta

• A study on significance of emotional intelligence and its impact on job satisfaction of the employees with special reference to Ariya HI Tech Pipe Pvt Ltd Sipcot perundurai, Erode DT.

  • Author: K. Kumaravel, S. Kowsalyadevi

• A comparative study on financial betterment of LVB before and after the internet banking chapter

  • Author: L. Philo Daisy Rani, D Rajasekaran

• Exploring the link between market orientation and performance outcome of the supermarkets in Jaffna district

  • Author: Sathana Vaikunthavasan

• Age variances of children and conflict with their parents instigated by television advertisements

  • Author: K. Dilogini, S. Shivany

• A structural revisit at academic – industry interaction in ICT framework

  • Author: Ch. H.K.S. Kumar, V. Raghu Raman

• Human resource management practices: a theoretical review

  • Author: K.P. Renjith, C.J. Unny

• A study on women consumer behavior towards durable goods in Karimnagar town

  • Author: M. Madhu Latha

• A study on consumer behaviour and impact of consumerism towards household green products with a special reference to Chennai city

  • Author: R. Aravindhadhamodaran, D. Venkatramaraju

• Problems of rural women towards entrepreneurship: with special reference to Kale village in Maharashtra

  • Author: Patil

• Temperature dependent glycogen metabolic activity of freshwater cultivable fish, oreochromis mossambicus from Nanded district (MS) India

  • Author: U.M. Jaybhaye, R.P. Mali