South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  A study on consumers’ perception about hercules super bazar and a few retail outlets in Kollam city

  • Author: R. Nithya, Dayana Sajjanan

• Work - life balance: the impact of personal resources and its effective management

  • Author: N P Myilswamy, R Gayatri

• Women retailers in Doimukh, Naharlagun and Itanagar Circles of Arunachal Pradesh - analysis of some facts

  • Author: Philip Mody, Rajashree Kalita, Ravi Mihu

• The depth of industrial organisational psychology is the extent of work effectiveness

  • Author: Esha , Rahul Kumar

• The click of money - a study on virtual shopping

  • Author: Pallabi Mishra

• Entrepreneurial leadership and strategic marketing as a tool for customer satisfaction: practices from Gondar city Tourist Recommended Hotels, Ethiopia

  • Author: Sanjay Joshi

• Exploring social CRM and Its future trends

  • Author: Nirbhay K. Varshney

• Exploring four dimensions of organizational justice in the Malaysian hospitality industry

  • Author: Kamaazura Abu Bakar, Ahmad Munir Mohd Salleh, Mohd Shaladdin Muda, Azlinzuraini Ahmad, Ruzita Manshor

• CASE STUDY

  The role of online social media on customer brand engagement case study: company Kalleh on facebook

  • Author: Mehdi Rouholamini, Meghdad Aminiyan, Omid Oliaey, Bahareh Roshanaei