South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Gaining competitive through green marketing

  • Author: Saminder Kaur

• Digital marketing research, opportunities & problems

  • Author: Poonam

• Online advertising: a new trenel of selling in India

  • Author: Shailja Anand

• Small businesses are also in need of best marketing strategies

  • Author: Nitish Jain

• Emerging importance of social media: a new marketing tool

  • Author: Ruby

• Role of green marketing in developing India

  • Author: Poonam

• Indian rural market: emerging issues and challenges

  • Author: Divya Jain

• Ethics: the essence of e-marketing

  • Author: Ramandeep Singh

• Magic of 3rd P/7Ps

  • Author: Sonia Sharma Uppal

• Rural marketing - emerging opportunity in rising India

  • Author: Karmjit Kaur

• Insight to rural consumer behaviour

  • Author: Avriti Tangri

• Rural marketing: its potential & challenges – a study of Ludhiana city

  • Author: Kirandeep Kaur

• Analysis of sales promotion strategies

  • Author: Gurpreet Kaur

• Ethical considerations in marketing

  • Author: Rama Bansal

• Journey from strategic marketing to creation of brand ‘Namo’

  • Author: Anubhuti Modgil, Pallavi Manik