TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  Marketing mix and its implications in the tourism marketing-A study

  • Author: Vijay Kumar Thota, Naresh Banda

• Green banking-A practical approach for future sustainability

  • Author: Mamta Jain, Shailja Singh, T.N. Mathur

• Portfolio of health care service organizations

  • Author: Ipseeta Satpathy, B. Chandra Mohan Patnaik, Sasmita Jena

• Total quality management is a journey, not a destination

  • Author: Rahul Kumar, Esha Mehta

• A study on consumer purchase behaviour towards fashion products

  • Author: V. Narmathadevi, S. Kalaiselvi

• A study on service quality analysis in healthcare sector in India

  • Author: N. Ratna Kishor, M. Elaya Raja

• Leadership effectiveness as perceived by workers in RR-Inn

  • Author: B. Lenin Selvanayagam

• Financial transactions tax

  • Author: Esha , Rahul Kumar

• New trends in health care supply chain

  • Author: Kavitha , Nanduri Pratyusha

• Securing DNS using ECC

  • Author: Preeti Thareja, Neeru Arora

• E-tailing in India-Trends, challenges and opportunities

  • Author: Badiuddin Ahmed, Syeda Ikrama

• Corporate social responsibility and consumer behavior

  • Author: Vandanamunjal