International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Measurement of service quality dimensions of E-banking: a customers’ perspective

  • Author: Fozia

• Advantages and disadvantages of E-government implementation: literature review

  • Author: Sethunya Rosie Joseph

• Determinants of Customer Loyalty: A Review with Reference to Banking Services

  • Author: Shakti Bodh Bhatnagar, Asif Ali Syed, Jitendra Kumar Mishra

• Social economic factors and access to finance: the case of women managed agri-based small and medium enterprises Nyamira county, Kenya

  • Author: Matoke A. Onchiri, Sakwa Maurice, Mulyungi Patrick

• B2B Branding: Forbes Marshall Perspective

  • Author: Suhas C. Mekhe

• A multiple regression analysis of service quality in higher education

  • Author: Josephine W Maria, B Kirubashini

• RESEARCH NOTE

  A comparative study between on pizza hut and Domino's Pizza

  • Author: Rajesh Kumar

• RESEARCH ARTICLE

  Economies of content industry and rise of content marketing

  • Author: Dharmil Shah

• “A critical evaluation examines the impact of social media on consumer purchasing behavior with reference to Samsung Smartphone”

  • Author: Ridhi Gupta, Priyanka

• A study on internal determinants of export in pharmaceutical industry

  • Author: Astha Joshi

• Managing waste for ecological balance

  • Author: Pallavi Mehta, Vinod K Mehta

• Consumer behaviour and purchasing decision on mobile phones

  • Author: P.M. Aadil Ahmed

• E-Commerce: a business revolution in twenty first century

  • Author: V. Raj Mahammadh

• The impact of hard sell and soft sell advertisements in altering viewers attitude and purchase intension towards brands

  • Author: J. Joshua Selvakumar, Marina Mary Mathew

• RESEARCH NOTE

  Growth and development in Asia – implications for practice marketing practices – evolving perspectives

  • Author: R. Venkatesh

• RESEARCH ARTICLE

  Impact of trade liberalization on bargaining power of labor

  • Author: Saranika Sarkar

• Analysis of frontier translog production function for estmating technical efficiency in rice farmers of canal irrigated systems in Tamil Nadu

  • Author: R. Vasanthi, B. Sivasankari