South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Efficiency of banks in rendering services – A study of banks of Belgaum district

  • Author: A.S. Shiralshetti

• A perceptual analysis of employee work life balance in ites/BPO sector

  • Author: A. Bharathy

• Minimizing risk of investment in capital market – A probabilistic approach

  • Author: Bhupender Kumar Som

• RESEARCH NOTE

  An all new all -round appraisal system for Indian Railways

  • Author: A. Nilasco Arputharaj

• RESEARCH ARTICLE

  Spot billing & spot payment for electrical charges – A study and analysis

  • Author: K. Sai Kumar

• Customers’ awareness towards banking services: A study of urban areas of Uttarakhand

  • Author: V.C. Sharma, S.K. Dhaundiyal, S.K. Srivastava

• Wining customers through relationship management: An Indian perspective

  • Author: Harminder Kaur, Gazal Aggarwal, Shivani Zakhmi

• Globalization in retail culture fdi in retail, opportunities, challenges to democratic element in India

  • Author: Amit Rohilla, Manoj Bansal

• “What prevents us from becoming an entrepreneur?”

  • Author: I.K. Kilam, Neeraj Kumari

• Life insurance growth in India: The bancassurance route

  • Author: Pooja Chatley

• Customer relationship management in banks: A comparative study of public and private sectors in Punjab

  • Author: Sonia Kalra

• RESEARCH NOTE

  A study of auto components industry in India: Issues and challenges

  • Author: Surendra Patole

• An emperical study on customer satisfaction towards sony ericsson mobiles with reference to Warangal district of Andhra Pradesh

  • Author: Veldandi Ramchander Rao, Vuppala Rajendra Prasad

• RESEARCH ARTICLE

  Innovation strategy dimensions: Analysis & implications

  • Author: Veena Grover, Rajbir Singh, S. N. Mahapatra

• A study on the benefits of advertisements on the promotion of products – A special reference to IDBI federal life insurance company Ltd

  • Author: S. Sujatha, Seema

• Impact of lack of bereavement policies in corporate India: An empirical study on employees suffering from post-bereavement psychological predicaments

  • Author: Anil Ota

• An empirical study on the cost of organizational conflict

  • Author: Binto Kurian

• Corporate reporting in the context of ifrs convergence and new schedule VI compliance in India

  • Author: Chitta Ranjan Sarkar

• Reflections of entrepreneurial culture in Geeta

  • Author: Karanam Nagaraja Rao, Vidhu Gaur

• Green marketing in India - The impact of green marketing on environmental safety and CSR

  • Author: Vijayakumar Thota