ZENITH International Journal of Business Economics & Management Research

Table of Contents

• RESEARCH ARTICLE

  A distinguishing tactic in service sector-sensory branding

  • Author: Geeta Nema, Shweta Choudhary

• An evaluation of select Indian commercial banks based on identified KPI's.

  • Author: K Shree Jyothi, K.V Ravi Kiran

• A study on financial performance: A comparative analysis of JK Tyres Industries Ltd and selected tyre companies in India

  • Author: M Sunil, Kantesha Sanningammanavara

• A study on private employees preferences towards investment avenue

  • Author: B. Thulasi Priya

• An empirical study on service related factors and its significance in life insurance (with reference to customers at Bangalore city)

  • Author: M H Leela, U. Bhojanna

• FDI in retailsector: boon or bane

  • Author: Rajesh Sharma, Purvashree Jhala

• Hrd policies and job satisfaction – a comparative investigation in public and private sector banks

  • Author: Sapna Jain

• Analytical study of rising popularity of green tea with special reference to India

  • Author: Shweta Choudhary

• Financial performance analysis of Hindustan Petroleum Corporation Limited

  • Author: Mohamed Ursad Khalif

• An investigation of Woman Life Cycle (WLC) stages and their influence on food shopping behaviour

  • Author: K.G. Prasanna Sivagami, K.S. Chandrasekar, S. Selvabaskar

• Influence of demographic variables on purchase behaviour of counterfeit luxury brands

  • Author: R. Srinivasan, R.K. Srivastava, Sandeep Bhanot

• CASE STUDY

  Marketing mix (A case study on MOHA soft drinks industry S.C Ethiopia)

  • Author: Versavel Tecleab Haile

• RESEARCH ARTICLE

  Operational analysis of city bus service in Gurgaon

  • Author: Tanujakaushik , Kakolisen

• Advantages and disadvantages of using project mangagement software

  • Author: Anurag Bharadwaj

• Impact of integrated marketing communication on consumer behaviour

  • Author: M. Kalaivani, N. Santhi

• Issues concerning the MSME sector in India: An overview

  • Author: Reena Rani, Kalpana Hooda

• Impact of kisan credit card scheme on credit distribution in agricultural sector in India

  • Author: S. Gandhimathi

• Gender disparity in boardrooms: A global and local perspective

  • Author: Shikha Chandra

• Problems faced by domestic women workers in informal sector in Coimbatore city

  • Author: K.T. Geetha, V. Malarvizhi

• India-China trade – an overview

  • Author: Anju Rani