Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  Co-creation Strategies in High-Tech Companies

  • Author: Samineh Soltanzadeh

• The Identification of the Influence of Advertising Strategies on Saman Insurance Company: A MCDM Fuzzy Approach

  • Author: Ahmad MehdiPour Chayjani, Mahmoud Modiri, Saeid Emamgholizadeh

• Studying the relationship between the dimensions of the learning organization and readiness for change in University of Isfahan

  • Author: Sayyed Mohsen Allameh, Alireza Harooni, Hossein Dehghani Farsani, Javad Aeini

• The relationship between organizational justice, organizational commitment and job performance in the Guilan Insurance Industry

  • Author: Samereh Ashouri-Chirani, Morad Rezaei-Dizgah

• Investigating the Factors Influencing on Compulsive Buying with Regard to Demographic Variables of Iranian Consumers

  • Author: Maryam Sarikhani Khorrami, Hamidreza Hasanzadeh, Hadis Javaheri

• The Impact of Relationship Marketing on Customer Loyalty: The Mediation Role of Relationship Quality

  • Author: Ali Pirzad, Razieh Karimi, Habibollah Ahmadi

• Evaluating Electronic Services Quality in Islamic Azad University of Savadkooh Using E-Qual Scale

  • Author: Mohammad Salehi, Monireh Movahhedi, Fattah Mohsenzadeh, Farhad Nooraie

• The relationship between brand personality and brand loyalty through Service Quality

  • Author: Yaghoub Ansari, Ali Kharaji Nejadian, Habibollah Ahmadi

• Propose a Model of Consumer Behavior in Electronic Retail Market

  • Author: Kamran Zahedfar, Sahar Nasseri, Zohreh Norouzi, Sayed Hesam Kashani, Hani Nikookar

• Studying the Effect of Strategic Marketing on Organizational Performance

  • Author: M. Kian Noruzi, Milad Homayouni Zadeh

• Selecting Green marketing strategies by using the analytic hierarchy process (AHP)

  • Author: Hamed Yousefi, Leyla Khoshghadam, Ghazal Daneshtalab, Kian Norouzi

• The effect of nine-ending prices on customers’ behavior on necessity goods

  • Author: Mohsen Nazari, Maryam Badrkhani

• Investigating the Effect of Process Quality Management and Management Accounting Systems on the Organizational Performance with Focus on Mediating Role of Product Quality

  • Author: Mohammad Bagher Fallahi, Ali Kazemi, Elham Maleki

• Developing and Analyzing the Customer Pyramid via Data Envelopment Analysis

  • Author: Hossein Safari, Alireza Naderi, Mojtaba Mohammadkhani, Nahid Zamani

• Consumer Behavior and Factors Affecting On Purchasing Decisions

  • Author: Ghafour Kazemi

• Evaluation of different methods of LNG pricing in world markets from the perspective of international marketing

  • Author: Behnam Bordbar, Khashayar Esfandiari Far, Ali Nikbakhsh Sharafshade

• Retailers’ Choice of Suppliers: A study on the Factors Influencing the Buying Behavior of the Retailers Selling Automobile Spare Parts

  • Author: D.K. Pandiya, Sazeda Rahman Laskar

• An Exploratory Research of Consumer Decision Making Styles of Indian poor for Fast Moving Consumer Goods

  • Author: Arvind Kumar