South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Engagement as key strategy for business growth

  • Author: Bipin C. Pandey

• Performance evaluation of Indian banking system: A comparative study of public sector and private sector banks

  • Author: Ravinder Kaur

• Green marketing: Good or bad?

  • Author: Ruhi Bakhare

• Impact of on-line (internet advertising) on brand positioning

  • Author: Prashant Tripathi

• Women entrepreneur in india way to - Empowerment enlightenment acheivement (EEA)

  • Author: P. Sudarkodi, M.G. Saravanaraj

• Exceptions and limitations to patent and copyright under the trips agreement in the context of ‘three step test’

  • Author: K B Saleena

• CASE STUDY

  Operational perforformance of co-operative organization – A case study on Bihpuria Co-operative Soceity Ltd., Lakhimpur, Assam

  • Author: Niranjan Kakati

• RESEARCH ARTICLE

  Technostress and its impact on employees: An investigating study

  • Author: Namita Rajput, Monika Gupta, Neha Chhabra Nee Ralli

• RESEARCH NOTE

  Are mergers and acquisitions beneficial for banks: The Indian experience

  • Author: Suresh Chandra Bihari

• RESEARCH ARTICLE

  Catastrophe: An assessment of disaster losses

  • Author: D Maheswara Reddy, K.V.N. Prasad, C.R. Reddy

• Labour welfare and social security measures “A study of sugar industry in Punjab”

  • Author: Surjeet Kaur

• Customer preference and store selection criteria of big bazaar apparels in Bangalore

  • Author: S. Syed Ahamed, B. Percy Bose, A. Imrana Begum

• Capital market of India: A sectoral analysis

  • Author: Geetha, S. Nachimuthu, Shanmugha Priya, S. Kalimuthu

• Role of banking sector in Indian industrial development

  • Author: Anita Taneja

• Brand association and brand identity- A lasting relationship

  • Author: M. N. Prabadevi, A. Chandra Mohan

• Atithi devo bhava (A study on crm practices in hotel industry)

  • Author: S. Gayathry

• Service quality measurement for retailing: Benefits, need and implication

  • Author: Nishithkumar H. Bhatt, Vinit M. Mistri

• An empirical studyon factors influencing women to become an entrepreneur (with special reference to self-help groups, Chennai)

  • Author: R. Perumal, V. Padmini

• The survival of the fittest: Private label vs the manufacturer brand

  • Author: Vilas Nair

• Crop insurance-A case for effective execution of procedures by India

  • Author: Venkatesh. J, Sekar. S, Aarthy. C, Balasubramanian. M

• Elements of leadership style in chemical industry

  • Author: J. Johnson Pandian, P. Sundara Pandian

• CSR measurement in India: Problems and prospects

  • Author: Pravin Dange, S.K. Bose

• Impact of ICT on development in Indian scenario

  • Author: Puneet Kumar, Subodh Kumar, Shikha Saraswat

• Analysis of the opportunities for rural entrepreneurship and challenges in the light of global competition

  • Author: Ahamd Umar Khan, Ashfaque Ahmed Pinitode

• Human resources development and management for tourism in India

  • Author: Syed Asghar Mehdi

• Ethical concerns in business education

  • Author: KVSN Jawahar Babu, C Rani

• A study on quality of work life at Mahindra Navistar Engines (P) Ltd, Pune

  • Author: D. Mahesh

• Examining the reliability and validity of rsqs scale

  • Author: Ajmer Singh

• CASE STUDY

  Sales promotion strategies of ravi foods - A case study

  • Author: I. Anand Pawar

• RESEARCH ARTICLE

  A study on attributes influencing the purchasing behaviour of apparel consumers in organized outlets

  • Author: Y. Ramakrishna Prasad

• Measuring service quality in automobile showrooms with reference to south tamilnadu, India

  • Author: M. Karthick, A. Subburaj, M. Shunmuga Sundaram

• Job satisfaction of matriculation school teachers in Kanyakumari district

  • Author: M. Sumathy, A. Vijayalekshmi

• Private participation in agricultural marketing infrastructure in India: An assessment

  • Author: H. Ramakrishna

• CASE STUDY

  Investors attitude towards mutual funds: A case study of Prakasam district, Andhra Pradesh

  • Author: S. Chand Basha, M. Vijay Kumar, Dasari Pandurangarao

• RESEARCH ARTICLE

  Human right s for youth: Nature, philosophical vision and implementations

  • Author: Sharmistha Bhattacharjee

• Agro-tourism in Punjab - A cultural transformation

  • Author: Sarita Bahl

• Quality of work life and work performance in NLC limited – An empirical study

  • Author: R. Srinivasan, R. Latha

• Revisiting the Indian stock market crash of 2008

  • Author: Divya Jindal, Ravi Singla

• Consumer attitude towards celebrity characteristics- literature review approach

  • Author: N. Muthukumar, M. Jeyakumaran

• A study on the marketing strategies of Indian garment exporters post-multi-fiber arrangement

  • Author: Ramanna Shetty, K.B. Kiran, S.P. Prabhu, Mihir Dash

• Role of psychological participation in job involvement of public sector employees

  • Author: A P Singh, Anand Prakash Dubey

• Processed food industry in India: Present route & Future destination

  • Author: S. Das, U M Amin

• Cultivation of large cardamom in anjaw district of Arunachal Pradesh: Commercialization and general profile of cultivators

  • Author: Philip Mody, Sodyong Kri, H.V Singh, Sri Ani Taggu

• Ambush marketing

  • Author: N. Kalyanaraman, M. Senthil Mathi

• The impact of relationship marketing orientation on brand equity-with reference to private commercial banks in Sri Lanka

  • Author: Y. Dhanushanthini

• Impact of organizational competence on job satisfaction- A study of business management teachers of the universities and colleges in Andhra Pradesh

  • Author: D.R. Nandan

• Emergence of international financial management in present scenario

  • Author: Sarita Bahl

• Cash investments in mutual fund can be tricky: A rural investors perspective

  • Author: Mamta Shah

• Customer perception on promotional methods at shopping malls in and around Tirupathi

  • Author: P. Raghunadha Reddy, N. Giri Babu

• The role of communication skills at workplace – A perspective

  • Author: Manju

• Consumer perception of tea brands: An empirical examination

  • Author: Shilpa S Kokatnur

• Passengers’ perception on service quality in kingfisher airlines – An empirical research study

  • Author: M. V. Subha, R. Archana

• Selection of mixed sampling plan with QSS-2(n;cN,cT) plan as attribute plan indexed through mapd and IQL

  • Author: R. Sampath Kumar, M. Indra, R. Radhakrishnan

• An empirical study on job satisfaction among employees of spinning/textile mills in tirunelveli district, Tamilnadu

  • Author: Subramania Bala Jeshurun

• Factors influencing shopping experience in organized retailing: An empirical investigation

  • Author: Adil Zia, Asif Akhtar, Mohammad Khalid Azam