South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Techniques for combating the proliferation of small arms and light weapons in Sub-Saharan Africa: legal aspects

  • Author: Ibrahim Abdullahi

• Factors affecting customer satisfaction towards shopping malls of Delhi and NCR: An empirical study

  • Author: Shahla Jahan Chandel

• Balancing the scales of equality – men and women in work place

  • Author: K. Gunasundari, M. Muthumani

• Semi-parametric analysis with double bootstrap: an econometric procedure for productivity analysis

  • Author: Naveed Iqbal, Maqbool H. Sial

• CSR (corporate social responsibility) impact: from cost to growth

  • Author: Aanchal Jain, Ram Kumar

• Relevance of social media in marketing

  • Author: Badiuddin Ahmed

• Customer value through value delivery process in jewellery industry - intensity of customer conception (with special reference to Hyderabad and Secunderabad)

  • Author: S. Suneetha, B. R. Megharaj

• Rural development through agricultural tourism: a study based on Kerala

  • Author: K. Sravana

• Role of personality factors in clerical employees’ satisfaction with special reference to Banaras Hindu University

  • Author: R.S. Lal, A.P. Singh

• Role of micro finance in economic development – a therotical perspective

  • Author: V. Ravi Kumar, P. Karthika, P. Karthikeyan

• Impact of cosmetic advertisements on customer perception: a study with reference to women in Bangalore city

  • Author: Syed Kazim, Chitra

• Market potential of life insurance products of TATA AIG in Madurai

  • Author: D. Gopinathan, R. Saravanan

• Factors affecting individuals to adopt M-commerce services by youth in Pune city - an empirical study using modified technology acceptance model

  • Author: Chanakya Kumar, Sachin Vernekar

• Trade development of the material and retail base in Uzbekistan

  • Author: Umidjon Normurodov

• Volkswagen: the protagonist in diesel emission scandal

  • Author: Anusha Goel

• Analyses of socio-economical tourism industry the case of Uzbekistan

  • Author: Abiev Jakhongir Nematovich

• Rural consumer perception on celebrity endorsed advertisements for non durable products

  • Author: M. Naresh Babu, K. Lavanyalatha

• A study on the challenges of expatriation and repatriation with special reference to south Indian companies

  • Author: P. Vanitha, S. Prakash

• The effects of business process reengineering and information technology in organizational performancein the Uzbekistan Grain Industry sector

  • Author: Abdulla Primov

• Ways of improving organizational and economic mechanisms on the markets of social tourism

  • Author: Norkulova Dilfuza

• A study on consumers’ perception about hercules super bazar and a few retail outlets in Kollam city

  • Author: R. Nithya, Dayana Sajjanan

• Work - life balance: the impact of personal resources and its effective management

  • Author: N P Myilswamy, R Gayatri

• Women retailers in Doimukh, Naharlagun and Itanagar Circles of Arunachal Pradesh - analysis of some facts

  • Author: Philip Mody, Rajashree Kalita, Ravi Mihu

• The depth of industrial organisational psychology is the extent of work effectiveness

  • Author: Esha , Rahul Kumar

• The click of money - a study on virtual shopping

  • Author: Pallabi Mishra

• Entrepreneurial leadership and strategic marketing as a tool for customer satisfaction: practices from Gondar city Tourist Recommended Hotels, Ethiopia

  • Author: Sanjay Joshi

• Exploring social CRM and Its future trends

  • Author: Nirbhay K. Varshney

• Exploring four dimensions of organizational justice in the Malaysian hospitality industry

  • Author: Kamaazura Abu Bakar, Ahmad Munir Mohd Salleh, Mohd Shaladdin Muda, Azlinzuraini Ahmad, Ruzita Manshor

• CASE STUDY

  The role of online social media on customer brand engagement case study: company Kalleh on facebook

  • Author: Mehdi Rouholamini, Meghdad Aminiyan, Omid Oliaey, Bahareh Roshanaei