ZENITH International Journal of Business Economics & Management Research

Table of Contents

• RESEARCH ARTICLE

  Dominant exploratory factors of consumer purchase behaviour of passenger cars

  • Author: Balakrishnan Menon, Jagathy Raj V.P

• The impact of indian foreign trade policy (2009–14) on export in textile industry

  • Author: Arvind Ramachandra Gajakosh

• Profit analysis of scheduled commercial banks in India

  • Author: R.K. Uppal, Amit Juneja

• A perspective of India's competitive advantage in foreign trade

  • Author: Rajeswari Mahankali

• Screening credit card applicants using discriminant analysis

  • Author: Rachana K Raval, N.D. Shah

• Financial derivatives market in India – current scenerio & growth

  • Author: Parul Mittal

• FDI in Indian retail industry – challenges and opportunities

  • Author: Sarita Bahl

• Children's in TV commercial's: review of pharmaceuticals and health advertisements

  • Author: Sanjay Hooda, Sandeep Aggarwal

• CASE STUDY

  Job satisfaction of managers and engineers a case study in UAE

  • Author: Sushma S. Maurya

• RESEARCH ARTICLE

  FM radio – an untapped opportunity for green advertising

  • Author: C. Rajalakshmi, R. Senapathi

• Golden glitters in human resources offsetting the employees greif's

  • Author: Parul Marwah Gupta

• Role of tourism in India's economic development

  • Author: Sneha Chaudhry

• Existing industrial relation issue in India: An overview

  • Author: Mallikarjuna N L

• Regional imbalance in India: A statewise analysis

  • Author: Someshwar Narayan Babar

• A study on labour conditions in the shoe industry of Agra

  • Author: Deepti Pachauri

• Stress management – role of organisations and individuals

  • Author: M. Saravanan

• RESEARCH NOTE

  Global competitiveness of medical tourism in India

  • Author: Subhash Sharma

• RESEARCH ARTICLE

  Comparative study of components of external borrowing between India and China

  • Author: Shobana Nelasco

• Internal business risk -Indian manufacturing corporate sector

  • Author: R. Renuga

• An analytical scrutiny on awareness of fringe benefits offered to credit card holders in coimbatore city

  • Author: R. Karuppasamy, S. Lakshmipriya

• A study of current scenario of supply chain management practices in manufacturing industries in satara M.I.D.C

  • Author: Santosh B. Chavan, Shailesh H. Ghorpade, Ganesh Pandit Pathak

• Exploring factors influencing customers’ satisfaction in Indian fast food industry

  • Author: Vinay Chauhan, Sandeep Singh Chib