Indian Journal of Agricultural Marketing

Table of Contents

• FROM THE DESK

  A Word to Readers

  • Author: T. Satyanarayana

• RESEARCH ARTICLE

  Leveraging Contract Farming for Smallholder Development in India: Responsible Contracts or Regulation?

  • Author: Sukhpal Singh

• Millet Economies - Opportunities and Challenges

  • Author: P Parthasarathy Rao

• Performance of E-Nam in India: Analysis of Trade Efficiency And Regional Growth

  • Author: P Arpitha, B S Reddy, K M Suman

• CASE STUDY

  Role of Technology in Packing, Transportation and Marketing of Processed Fruits: A Case Study on Fig in Ballari District of Karnataka

  • Author: Tanushree Sajjanar, G B Lokesh, Prabhuling Tevari, M Satishkumar, Shilpa Huchchannanavar

• RESEARCH ARTICLE

  Empowering Agriculture: The Role of Mobile Applications in Transforming Agricultural Marketing

  • Author: Reshma Rajan, V. Karthick

• Evolutionary Dynamics of Agricultural Marketing in India

  • Author: Diksha Bohra, Aditya Bhooshan Srivastava, Hari Singh

• An Estimation of Virtual Water Trade in the Indian Cotton Sector

  • Author: S. Elamathy, K.M. Shivakumar

• Climate Adaptation in Seaweed Value Chains: Impacts on Trade and Policy

  • Author: Kiran Kotyal, Siddayya, G. Ranganath, K. M. Suman, S. S. Pramod Nayak

• Nexus Between Greenhouse Gas Emission in Agriculture and its Economic Impact

  • Author: A Yazhini, A Malaisamy

• Institutional Innovations in Marketing Agricultural Inputs - The Role of Farmer Producer Companies in Kolar, Karnataka

  • Author: B.M Keerthi, Gali Basavaraj, M Vidhu Bala

• Economic Impact of Marketing Practices on Hybrid and Desi Varieties of Tomato in Karnataka State

  • Author: G. N. Kanakaraja, J. S. Sonnad, A. D. Naik

• Unpacking the Underutilized Fruit: Economics and Value Chain Analysis of Jamun in Tamil Nadu

  • Author: V Karthick, B Ganapathy, A Vidhyavathi, Reshma Rajan

• Enhancing Farmer’s Market Access through Farmer Producer Organizations: A Study in Anantapuram District, Andhra Pradesh

  • Author: Shaik Shabana, KL Manish, Kiran Kotyal

• Factors Affecting the Adoption of E-Nam by Farmers of the North Bengal

  • Author: Debapriya Banerjee, Soumitra Sarkar

• E--Nam in Practice: Perceptions, Challenges and Opportunities in Rajasthan and Haryana

  • Author: Shubho Paul, P Venkatesh, M. Balasubramanian, Adrita Dam, Subrata Barman

• Linking Farmer Producer Organizations to Markets - A Case of E-Nam

  • Author: K.C. Gummagolmath, S.B. Ramya Lakshmi, A D Sathyendra Kumar

• Economic Analysis of Innovative Agri-Business Model and its Impact on Farmers Economy: A Case of PKV Mini Dal Mill

  • Author: N. V. Shende, R. D. Vaidkar, U.T. Dangore, S. K. Bhalerao

• Significance of Information Communication Technologies in Sugarcane Production Management and Marketing of Sweetener Products in India

  • Author: L.S. Gangwar, S.S. Hasan, Kamini Singh

• Value Chain Analysis of Dry Chillies in Kalyana Karnataka Region

  • Author: T Kavya, K Suresh, G B Lokesh, Prabhulinga Tevari, S Vishwanath

• Elements of an Efficient Warehouse Receipt System - Some Observations from an Integrated Electronic Platform Evolving in India

  • Author: Shalendra, Sangamesh Angadi, C Madhulatha

• Economic Analysis of Marketing for Low Graded Oranges in Amravati District

  • Author: S.P. Chaudhari, V.K. Khobarkar, R D Vaidkar, U T Dangore, N V Shende

• Marketing Analysis of Kamalapur Red and G9 Banana in Karnataka

  • Author: M Bhagyashree, Devendra Beeraladinni, Prabhuling Tevari, Raghvendra Chourad, A R Kurbar

• An Assessment of the Economic Impact of Drip Irrigation on Cotton Cultivation in Tamil Nadu

  • Author: C. Renuka, R. Suresh, P. Jothi

• Does Drip Irrigation Technology Alleviate Rural Poverty? Evidence from Tamil Nadu

  • Author: N. Devika, R. Premalatha

• Transforming Sourcing Practices: Technology’s Role in Private Fruit and Vegetable Retailing in Bengaluru City

  • Author: Renukadevi Doraisamy, Mamatha Girish, M.R. Girish

• Value Chain Analyis of Kasuri Methi in Nagaur District of Rajasthan

  • Author: Rahul, Ashish Kumar, Rakesh Kumar Jakhar, Shivangi Upadhyay, Dinesh Kumar

• Value Chain Analysis of Pea in Solan District of Himachal Pradesh

  • Author: Abhay Singh Rana, Shivangi Upadhyay, Ashish Kumar, Rakesh Kumar Jakhar, Sunil Kumar Jakhar

• Assessing Factors Influencing the Adoption of Different Planting Methods in Guava Cultivation: A Logistic Regression Approach

  • Author: D B Aishwarya, Amrutha T Joshi, G B Lokesh, D G Satihal, R Jyothi

• Shaping Agricultural Market Through E-Nam in India

  • Author: Shivani J. Patil, M.B. Desai, Chandrika R. Jagtap

• State-Level Performance Under National Agriculture Market (E-Nam) in India

  • Author: GV Rohith, Arnab Roy, Nikhil Arun Nikas

• The Role of Technology in Transforming Agricultural Marketing

  • Author: Rakesh Kumar Jakhar, Dinesh Kumar, Ashish Kumar, Shivangi Upadhyay

• Exploring the Nexus of Agricultural Carbon Credits in Emerging Markets: A Bibliometric Analysis

  • Author: P. Jagadeshwaran, Suresh Babu, D. Suresh Kumar, P. Murali, M. Prahadeeswaran, Reshma Rajan

• Price Transmission and Market Integration Analysis of Black Gram (Urad Dal) Across Major Indian States

  • Author: Sukhvir Singh, Amit Guleria

• Dynamics and Decomposition Analysis of Oilseeds Production in India

  • Author: M.S. Deshmukh, Priyanka Mallikarjun Kumbhar

• Marketing Channels of Cotton Ginning Mills in Raichur District of Karnataka

  • Author: Sushmitha, K.R. Nethrayini, M.S. Ganapathy, K.S. Somashekar

• Digital Marketing: "A Way to Efficient Agricultural Marketing"

  • Author: Narendra Singh, Vishal B. Tandel

• From Field to Market: The Economics of Soybean in Dharwad District of Karnataka

  • Author: Shilpa A. Habib, M. K. Aravinda Kumar, M. S. Ramu, Himanshu Gadhavi, Ayesha Tabsum

• Impact of Seasonality on Price Behaviour of Jasmine Flower in Madurai District of Tamil Nadu

  • Author: B. Aishwarya, S. Sanjeev Kumar

• Performance and Prospective of Electronic National Agriculture Market (eNAM): A Digital Innovative Platform for Marketing of Agricultural Produce in India

  • Author: S M Jainuddin, G.M. Hiremath, S. Siddayya

• A Study on Virtual Markets in Coimbatore City, Tamil Nadu

  • Author: S. Senthilnathan

• Millets and Markets: Need for Networking and Integration

  • Author: S G Aishwarya, Prabhuling Tevari, G B Lokesh, Devendra Beeraladinni, Vijaya Kumar Kurnallikar

• Predictive Analytics for Tea Prices: A Multi-Model Evaluation Framework

  • Author: S Anandhu, Aswathy Vijayan, Anil Kuruvila, A R Durga, Pratheesh, P Gopinath, F Thasnimol, V S Adarsh

• Policy-led Crop Size Regulation and ICT-Enabled Marketing Ecosystem in FCV Tobacco to Ensure Price Stability

  • Author: K. Viswantha Reddy, M. Shashi Madhav, L.K. Prasad

• Consumer Preferences for Agricultural Commodities: A Comparative Study of Online and Offline Marketing Channels in Bengaluru City

  • Author: T. N. Bharathi, Mamatha Girish, M.R. Girish, K.L. Manish

• Comprehensive Method of Agriculture Marketing Services in India

  • Author: V. Saravanan

• Procurement and Logistics Management in Mango Processing: A Comparison of Pickle and Pulp Manufacturing Units in Karnataka

  • Author: G. N. Ashoka, Siddayya, C. P. Gracy, V. Pavan, Maruthi B Raj, Sushma Purada, R. V. Rahul Gupta

• A comparative efficiency analysis of cold pressed groundnut oil production units in Chitradurga district of Karnataka

  • Author: Maruthi B Raj, H Lokesha, C P Gracy, G N Ashok, Rahul Gupta, Sushma Purada

• Marketing Efficiency of Cashewnut in Chikkaballapur District of Karnataka, India

  • Author: D. Nagesh, K. R. Nethrayini, G. M. Gaddi, V. Venkatachalapathi, R. Lavanya

• REVIEW ARTICLE

  Innovative Packaging in Food Retail Sector: A Systematic Literature Review (Sir)

  • Author: K. Mugilan, Balaji Parasuraman, D. Suresh Kumar, G Vanitha

• RESEARCH ARTICLE

  Use of AI in Agricultural Supply Chain: A Case of Gujarat Warehouse Owners and Bhusari Cold Storage

  • Author: Varun Miglani

• The Impact of Drought on Production and Marketing of Paddy: An Empirical Analysis in Palakkad District

  • Author: P Minju David, P J Sabu, Deepa Roy

• Economic Losses of Tomato Production Due to Climate Change in Latur District of Maharashtra: A Farmer Approach

  • Author: Tukaram B. Munde, Shrinivas V. Bharati, Dheeraj T. Pathrikar, Ramkisan F. Thombre

• Factors Determining the Choice of Marketing Channels for Principal Crops of Punjab

  • Author: Kamal Dev, Vinod Naik

• Impact of Rice Prices and Production on Rice Export of Maharashtra

  • Author: Jyoti Shivaji Banke, S T Kombde

• Effect of Climate Change on Prices of Agricultural Commodities

  • Author: Debabrata Lahiri

• Impact of Climate Change on Agricultural Marketing and Trade Reforms

  • Author: Vinod Kumar Vidyarthi, Sidhartha Shankar, Mayank Tiwari

• Willingness of the Farmers to Accept Carbon Farming in Bishnupur District of Manipur

  • Author: K. P Apsara, R Hanumanthappa, Aditya Arunkumar Bikkannavar, H Lokesha

• Export Dynamics of Vinegar Preserved Gherkins from India: Markov Chain Approach

  • Author: Narayan Murigeppa Gunadal, N. M. Kerur, Balachandra K. Naik, Vilas S. Kulkarni, T. R. Shashidhar

• Impact of Minimum Support Price (MSP) on Area, Production and Productivity of Jowar in India

  • Author: M Charankumar, R D Vaidkar, U.T. Dangore, N V Shende, V K Khobarkar

• Analysis of Production and Marketing of Fruits and Vegetables in District Sirmour Himachal Pradesh

  • Author: SK Chauhan, Pragati Sharma, Rita Kumari, Payal Thakur

• Economic Evaluation of Vegetable-Based Farming Systems in Koramangala-Challaghatta Valley Project Area

  • Author: K N Pavithra, G.M. Gaddi

• Vent for Surplus Through Government Support in Gujarat State

  • Author: Munish Alagh

• Integration of Ground Nut Markets in Karnataka: An Economic Analysis

  • Author: S Deekshith, Amrutha T Joshi, Devendra Beeraladinni

• Marketing Channels of Chia and their Efficiency

  • Author: Shiva Kumar, S M Jainuddin, Amrutha T Joshi, Vasudeva Naik, A S Police Patil

• Market Integration of Maize Market in Marathwada Region

  • Author: Shrinivas V. Bharati, Tukaram B. Munde, Pooja U. Tidke, Ranjit V. Chavan, Suvarna D. Choudhari

• Prevalence of Distress Selling in Paddy Market: Insights from NSSO

  • Author: Anuj Kumar, Amit Kumar Basantaray

• Harnessing the Potential of Horticulture Crops in Assam: Issues and Challenges

  • Author: Nandita Debnath, M. Giribabu, Dipankar Saha

• An Impact Assessments of Pradhan Mantri Fasal Bima Yojana Among Rice Farmers in Cauvery Delta Region of Tamil Nadu

  • Author: T Priyadharshan, N Swaminathan, A Pouchepparadjou, S Parthasarathi, M Umamageshwari

• Empowering Agribusiness in Himachal Pradesh: A Policy Analysis of Farmer-Producer Organizations and Government Initiatives

  • Author: Vipin Kumar

• Associating Agribusiness with Crop Performance: Analyzing the ACABC Scheme in Maharashtra

  • Author: Komal K. Desai, H.N. Kathare

• Agribusiness Innovation Strategies for Sustainable Milk Marketing Channels: An Empirical Study of Buffalo Farmers in Haryana, India

  • Author: Gururaj Makarabbi, Navneet Saxena, FC Tuteja, S Aiswarya, AK Balhara, PC Lailer

• A Study on Export and Import Direction of Indian Cashew Kernels- Markov Chain Approach

  • Author: S. Sanjeev Kumar, B. Aishwarya

• Economic Viability of Edible Sugarcane Cultivation under Drip and Flood Method of Irrigation: A Field Level Analysis

  • Author: P. Padmavathi, R. Suresh

• Cost of Cultivation and Returns Per Hectare of Major Seed Spices in Gujarat

  • Author: Anushka K Sinha, K.P. Thakar, C. Soumya, Rahul K Joshi

• Challenges and Key Issues Faced by Third Sector Organisations (TSOs) in Karnataka

  • Author: T.N. Bharathi, M.S. Ganapathy, Siddayya, G. Ranganath, A. Sree Lakshmi

• From Orchard to Market: A Comparative Cost and Return Analysis of Mango in the Realm of Agro-Eco-Tourism

  • Author: M. S. Ramu, K. B. Umesh, K. N. Pavithra, H. Chandan Gowda, Shilpa A Habib

• The Impact of the Maize Value Chain on farmer’s Income in Davanagere District in Karnataka

  • Author: S Likhitha, K L Manish, Channavira Gouda

• Probilability of Silk Reeling Enterprises - A Comparitive Analysis of Filature and Automatic Reeling Units in Chikkaballapur District

  • Author: P. Nandini, C. P. Gracy, G. Ranganath, B. S. Swetha

• Impact Analysis of Innovation in Agribusiness on Farm Economics : An Overview

  • Author: Mariya Shilpa Ekka, R Rajkumar, Ashish Timothy

• Effectiveness of Agriculture Infrastructure Fund in India: A State-Wise Analysis

  • Author: Deepak Shah, Jayanti Kajale

• Transition in Broiler Production: The Technological Breakthrough of Environment Controlled Rearing in Kolar District

  • Author: I.P. Deepak, R. Raghupathi, G. Ranganath, C.P. Gracy, Siddayya

• PROCEEDINGS PAPER

  38th National Conference on Agricultural Marketing Venue: UAS, Bengaluru - Dates: 17, 18 and 19th January 2025