International Journal of Marketing and Management Research

Table of Contents

• Understanding CRM and its usefulness in an airlines industry

  • Author: Mohd. Rizwan Alam

• Decision making style and store patronage behaviour of Chennai shoppers

  • Author: T. Thiruvenkadam, N. Panchanatham

• World-mobile in your hand

  • Author: R. Padmaja, K. Sai Abhishek

• CASE STUDY

  Problems of banks in financing viticulture in Karnataka state – A case study of Bijapur district

  • Author: A. S. Shiralashetti

• Customer perception towards the ATM services - Trichy city

  • Author: T. S. Uma Rani, Rtn. N. Panchanatham

• Impact of supermarkets on small retailers in Indian suburb

  • Author: A. Hamil, X. Antony Thanaraj

• A study on occupationwise satisfaction level of customers in banking sector

  • Author: Mohan S. Rode

• CASE STUDY

  Job satisfaction in the workplace; A case study of banking sector

  • Author: Jayashree. R. Kotnal, S.S. Choukimath

• RESEARCH ARTICLE

  “An empirical analysis on employees’ empowerment through training system in banking sector in Odisha” (with special reference to selected bank employees in rural, semi-urban and urban areas)

  • Author: B.C.M. Patnaik, Ipseeta Satpathy, Chinmaya Kumar Das

• An analysis of export marketing: A study of economic slowdown with special reference to bagru printing apparels

  • Author: Hemlata Manglani, Rashmi Bhargava

• A modern tool for the quality improvement in higher education

  • Author: Dinesh C. Sharma, Rakesh Mohan Joshi

• Woman employee attrition, stress and organization's effort

  • Author: Jyoti Joshi

• Woman employee attrition, stress and organization's consumer and retailers perception about chinese mobile handsets in Hyderabad city - An analytical study

  • Author: M. Madana Mohan, B. Vishwanath

• Advertising-An overview

  • Author: G. Vani, Ganesh Babu, N. Panchanatham

• Linking farmers with retail marketing in the context of changing landscape

  • Author: Priyanka Sinha