International Journal in Management & Social Science

Table of Contents

• RESEARCH ARTICLE

  7- “P”s of Private Label Brands Exploring retailer's perspectives to understand the impact of Privet Label Brands on retailer's perceived bargaining power and consumer's patronage loyalty behavior towards retailers

  • Author: Prashant Vilas Chaudhary

• Adolescent girls and their perceptions on the disease causation: a study among Parengi Porja adolescent girls of Vanagumma hamlet, Visakhapatnam district, Andhra Pradesh

  • Author: V. Srividhya Samakya, T. Subramanyam Naidu

• Impact of “Cause Related Marketing” on brand image

  • Author: Suresh Kamarapu

• A study on the customer satisfaction level towards the use of the bajaj bikes with special reference to Nagarcoil Town

  • Author: Thiru. P. Nayagam, G. Gurusamy, V. Sangeetha

• Psychosocial dynamics of male dominance and status of women

  • Author: K. Suneetha

• E-tailing in India- growth, challenges and opportunities

  • Author: Syed Mansoor Pasha, Seema Nazneen

• Effects of organizational culture on innovation: an empirical investigation in software industries (hypothesis development a review)

  • Author: Ruchi Khanna Puri, Vandana Bharti

• A study of factors considered by students in Pune city while selecting Mobile Service Provider(MSP)

  • Author: Devika Shinde, Mr. Sangram Salunke

• A factor analytic approach online shopping behavior in engineering students

  • Author: Shiney Chib, Krunal Parekh, Ruhita Joge

• Burnout syndrome in B-school teachers with special reference to Pune city

  • Author: Sachin Chandrakant Vyavhare, Avinash M. Sahurkar

• Corporate social responsibility and sustainable development

  • Author: P. Chinnadurai

• Learning to unlearn: antecedents of E-banking adoption – an eclectic approach

  • Author: C.N. Rubha, S. Kothai

• Impact of new technology on the export potential of MSMEs: a study of Indore region

  • Author: Parul Sharda

• Performance appraisal system and its impact on employees

  • Author: S. Srinivasa Rao

• Consumer purchase behavior and customer experience management in E-retailing

  • Author: T.Y. Ebenezer Paul Rajan, A. Vardharaj