ZENITH International Journal of Business Economics & Management Research

Table of Contents

• RESEARCH NOTE

  Adaptability of consumer for non-conventional source of energy as compared to conventional regular source of energy in and around Pune city

  • Author: Maheshkumar Shankar Kedar, Joe Lopez

• RESEARCH ARTICLE

  Employee perception on internal marketing practices of organised retailers

  • Author: P. Sathish Chandra

• A synoptic view on water and its sustainability in the 21st century

  • Author: Kanhu Charan Mahali, K.S.S. Uduman Mohideen

• A study of issues related to management institutes- governance, efficiency and quality

  • Author: Babasaheb R Jadhav

• Human resource development: An overview, historical growth and significance

  • Author: Deepakshi Gupta

• A study on impact of social media on brand equity

  • Author: R.K. Srivastava, Sandeep Bhano

• Socio-economic impact of tourism

  • Author: S. Meera, R. Annapoorani

• Analyzing the drivers of job satisfaction among the workers of Bhilai Steel Plant

  • Author: Ms.:: Aditiacharya, Om Prakash Gupta

• RESEARCH NOTE

  Global trends in supply chain management

  • Author: Kamal Kumar Rajagopalan

• RESEARCH ARTICLE

  Working capital management in cement industries in Ariyalur-A comparative study

  • Author: R. Sangeetha, N. Saravanan

• RESEARCH NOTE

  Human resource practices-an evaluation

  • Author: Malvikawalia

• RESEARCH ARTICLE

  Impact of advertisement on brand awareness-a demographic analysis of jewellery advertisements in television channels

  • Author: R. Renjith Kumar, S. Sankaranarayanan

• Study of journalists inter-personnel communication skills in select print-media houses of tri-city and its impact on employee commitment

  • Author: Sheveta Aggarwal Bhatia

• A study to explore the factors predicting employee engagement

  • Author: Rupa Rathee, Vandana Sharma

• Determinants of foreign direct investment in India: An evaluate study

  • Author: C. Parvathi

• Human resource audit: An aid to management

  • Author: Rupinder Singh

• Impact of affective component on service: A study of customer satisfaction-loyalty relationship in restaurant setting

  • Author: Satish Chandra Pandey

• HRD in Odisha tourism sector with special reference to the hotels and travel agencies

  • Author: Banalata Rath

• The impact of HRM practices on productivity and employee performance in hotel industry

  • Author: Archana Surywanshi

• Skill development challenges in hrd prospective in Indian organisation

  • Author: S. Sinha, Mudang Tagiya

• PMMY: Role of financial institutions in micro financing

  • Author: Varsha Gupta, Sanjeev Chaddha

• Women participation in entrpreneurship activity in India

  • Author: Shivani Agrawal, Ridhimagoyal, Rohitostwal