International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  The struggle of green innovations for accelerating diffusion against the existing regimes of task and institutional environment: Literature review

  • Author: Shahzalal

• Economic empowerment and women's participation in development processes: A study of nsukka community in Enugu state, Nigeria

  • Author: Ngozi C. Onyishi

• Effect of clustering on product innovativeness among Small and Medium Enterprises (SMES) in Kisumu county, Kenya

  • Author: Patrick Gudda, Henry M. Bwisa, John M. Kihoro

• Cataloguing of issues affecting children's buying behavior towards confectionary items

  • Author: Silender Singh Hooda, Mamta Rani

• International relations” Israel with Muhhamad Reza Shah in Persian Gulf

  • Author: Davodkiany

• Perceptions of international trade barriers: Empirical study of small apparel firms

  • Author: Subhajit Chakrabarty, Biswajit Nag

• CASE STUDY

  On the simulation of the effect of changing the use of urban land on basin flood rise (Case study: basin of Germi Town, Iran)

  • Author: Ali Reza Arvish, Mir Mahmood Hosseini, Gita Einollah

• RESEARCH ARTICLE

  The industrial designer role to create new clothes equipment to face the economic crises (Clothes ironing equipment)

  • Author: Ayman Mohamed Afifi

• Out-of Home advertising in India: A present trend

  • Author: Sumanta Dutta

• Effect of cash management on profitability of Nigerian manufacturing firms

  • Author: Akinyomi Oladele John

• A study on CC about the entry of corporate and expectations of audiences towards cinema theatres

  • Author: Kavita Poddar, R. Saranya

• Literature review on E-banking services

  • Author: P. Suja, Nirmala Raghavan

• The mediation effect of customer satisfaction on service quality – customer loyalty link in insurance sector of Ethiopia- A study

  • Author: Kassene Damtew Gizaw, Venkat Pagidimarri

• Employees’ job satisfaction in LIC branches of Madurai division

  • Author: G. Karunanithi, M. Subasini, S. Banumathy

• Mutual funds: Investors’ perception in India (With reference to Bellary city)

  • Author: B. Megharaja

• Ethical business decision making considering stakeholder interest

  • Author: Sheila Hadley Strider, Ify S. Diala-Nettles

• Insurance companies brand standing impact on consumer behavior in the use of its insurance various services

  • Author: Naser Hamidi, Fatemeh Hosseinpour

• A study of learning styles of teachers

  • Author: Monika Sood, Chaman Lal Banga

• The influence of organizational factors on Accounting Information Systems (AIS) effectiveness: a study of Jordanian SMEs

  • Author: Abd Alwali L. Khassawneh

• Mobile technology for consumer brands how mobile technology act as an enabler in building modern day organization/consumer brand

  • Author: Aditi Batheja, Princy Agarwal

• An analysis of cowpea marketing margin in Nigeria

  • Author: H. Sallawu, A. M. Ndanitsa, S. Jibrin

• CASE STUDY

  Creative ‘Trash to cash’ strategy: a case study of ITC Limited

  • Author: Rajni Hira, Rajiv Jain

• RESEARCH ARTICLE

  A study on MSME lending by Public Sector Banks in India with specific reference to Indian Overseas Bank

  • Author: Souvik Ghosh

• An analytical study of impact of Medical council of india's amendment on professional conduct & ethical behavior of healthcare professionals

  • Author: Sunil Chougule

• A study on pattern discovery system for web content mining

  • Author: M. Vasavi

• 4G network usage of mobile bettery life

  • Author: Atif Ishaq

• Effects of media convergence on brand growth in selected medium sized enterprises in Kenya

  • Author: Kiprop Eric Kibos

• A study on employees safety measures in Hindustan Coca Cola Beverages Private Limited

  • Author: Sk. Rafi Ahmed, N. D Chandra Sekhar

• Food advertising and health issues: a perceptual analysis of Y generation

  • Author: Neetu Andotra, Charandeep Handa Sudan

• E-tailing of grocery - an assessment of attributes of a web store: (With special reference to households doing online grocery shopping in Bangalore city)

  • Author: U Bhojanna, Geeta Raturi, Sneha Mankikar

• Customer preference towards Hyundai small cars in Hyderabad

  • Author: Sohrab Karami, Hengamehsadat Naghibi

• Financial inclusion in India – a forward path

  • Author: Shilpa Varma, Arushi Varma

• Customer relationship management: An Indian perspective

  • Author: Shilpa Goel

• Destination marketing-opportunities and challenges

  • Author: Anju Gupta

• ‘Market research’: Way to India's inclusive growth and sustainable success of SMEs

  • Author: Rekha Goel

• The impact of point of purchase display on consumer decision making

  • Author: Harbhajan Bansal, Punkaj Kumar

• Towards growth and profitability through relationship marketing: the case of the tyre manufacturing industry in Zimbabwe

  • Author: Ishumael Gotore, Marcus Mutanga, Miriam Mugwati

• Determinants of Profitability - An empirical investigation using Indian Cement Industry

  • Author: P. Vaijayanthimala, A. Vijayakumar

• FDI in retail sector in India: A bird eye view

  • Author: K.V. Sasidhar, Santosh Singh Bais

• Assessment of influence of deposit withdrawals and inflation rate as components of liquidity level on performance of commercial banks in Kisumu county

  • Author: Sanda David Wasonga, Michael Nyagol, Charles Rambo

• Life cycle costing of engineering projects in Nigeria

  • Author: C.N. Ezugwu

• A study of self-sufficiency in students with mental retardation in regard to the education of life skills textbooks

  • Author: Sedigheh Rezaei, Farnaz. Keshavarzi Arshadi, Mojgan. Sepahmansour

• Empirical analysis of retail search behaviour of two-wheeler users- an overview of Ganjam district

  • Author: Priyadarsini Padhi, Anshuman Padhy

• Attentiveness Of Baba Nyonya culture among younger generations in Malaysia

  • Author: Asliza Mohd Yusof, Mohamad Idham Md Razak, Faizah Mashahadi

• Consumer perception towards viral marketing

  • Author: R. Shanthi, V. Jeeva

• RESEARCH NOTE

  Infrastructure development in India with special reference to road

  • Author: N. Gomathi

• RESEARCH ARTICLE

  Venezuela: what comes after Hugo Chavez? an economic analysis

  • Author: Pete Mavrokordatos, Stan Stascinsky

• Factors affecting organizational mindfulness in green practice implementation: an empirical study

  • Author: Yi-Hui Ho, Chieh-Yu Lin

• Progress of mico-finance in western Maharashtra

  • Author: Jagannath K. Khemnar, B.N. Kamble

• CASE STUDY

  Coping with poverty and insecurity: a case study of the Kheria Sabar of Puruliya, West Bengal

  • Author: Susmita Gupta

• RESEARCH ARTICLE

  Marketing of maize among farming households in agricultural development programme zone C, Kwara State

  • Author: O. A. Adeniyi, S. A. Amao

• A study on consumer perception towards online shopping

  • Author: Pratiksinh Vaghela

• Techniques of deceptive advertisements and laws and agencies for advertisement regulation in India

  • Author: Riddhish Joshi