International Journal of Research in Finance and Marketing

Table of Contents

• A Study of Marketing Mix Strategies With Reference to Chemical industries in Pune District

  • Author: Dilip Aher, Sudhir Rashingkar

• Buying Behaviour of Rural Consumers and their Psychology with Special Reference to Mobile

  • Author: Shweta

• Evolving trends in the Hospitality Industry “A Study on the Role of Technology in Enhancing the Guest Experience in Luxury Hotels of Mumbai”

  • Author: Atul Ramgade, Shubhagi Walvekar

• Impact on Angel Funding in Emerging Business Scenario

  • Author: S. Ramanujam, S Sekar, J Venkatesh

• Challenges in The Application of Rfid in Retail Industry

  • Author: J Venkatesh, Bhagaban Das

• Financial Inclusion and Cream Skimming in Kenya's Financial Sector

  • Author: Davis Bundi Ntwiga

• Critical Success Factors Affecting The Employability of Students at Tay do University In Can Tho City Vietnam

  • Author: Tran Thi Kieu Trang

• A Study on Motivation Has The Strategy to Attract and Retaining The Employees in Ancillary Industries of Bhel, Tiruchirappalli

  • Author: P. Dhanalakshmi, S. Sasi Kumar

• A Study on Online Shopping Behaviour Among Working Women

  • Author: S. Deepika

• Application of Inventory Management System Based on Different Demand & Cost Conditions

  • Author: Thangjam Ravichandra, R Unnamalai

• RESEARCH ARTICLE

  In Support of Garch For Volatility Analysis and Forecasting

  • Author: Tushar Saini, Thangjam Ravichandra

• A systematic investigation of consumer behavior for purchase of durable goods in Nanded city

  • Author: P. B. Ashturkar, ohammad Abdul Shakil

• Statutory Tax Rate in India V/s Select Countries

  • Author: Bhawana Rewadikar

• The Impact of Emotional Intelligence on an Organizational Leader's Ability to Make Effective Decisions

  • Author: Satish Ahuja

• Walking a tightrope: Lower Tax Rates or Lowering Incentives-The Budget Expectations

  • Author: CS Monika Goel, Rinzy Abubacker

• Performance of Equity With Special Reference to Reliance Industries

  • Author: Rajendra Singh, Deepika Kulkarni

• A Study on Customer Perception of Departmental Stores in Coimbatore City

  • Author: D. Vijaya Lakshmi, D. Priya

• Corporate Social Responsibility in India-An ethical way beyond profit making

  • Author: Mukesh Kumar Jain, Monika Sharma

• Corporate Governance and Disclosure Practices in Emerging Economies-A case of India

  • Author: B Shalini, M. Subramanyam

• CASE STUDY

  An Case Study Approach for Identifying Factors Responsible for Failed Shopping Malls in India

  • Author: Sandeep Rajendra Sahu

• Impact of Marketing mix on consumer buying behavior in Organic Product

  • Author: N Indumathi, D. Ayub Khan Dawood

• A Study on Brand Preference and Brand Usage of Packed Food Powders by Working Women in East Tambaram, Chennai City

  • Author: S. Ramya, D. Ayubkhan Dawood

• RESEARCH ARTICLE

  Risk-Return and Volatility analysis of Sustainability Indices of S&P BSE

  • Author: B. S Arjun, Tomy K Kallarakal

• Influence of Demographics on indian brands in The Global Market

  • Author: J. Katyayani, M. Sukanya

• Impact of Television Advertisement on Children

  • Author: R. Sathya

• RESEARCH ARTICLE

  RFID Technology: Application of discriminant analysis and classification statistics in The Analysis of The Impact of RFID on The Retail Business

  • Author: J Venkatesh

• Elements of Japanese Value Delivery Process in Providing Customer Value-with Special Focus on Jewellery Customers of Hyderabad & Secunderabad

  • Author: S. Suneetha, B. Megharaj

• A Study on Financial Inclusion Initiatives and Progress with reference to Indian Banking Industry in digital era

  • Author: Suresh Aaluri, M. Srinivasa Narayana, P. Vijay Kumar

• Effects of Family Roles on the Purchase Decision Process: Empirical Evidence from Algeria

  • Author: Nadira Bessouh

• SEZ: A Tool of Multiplier of GDP

  • Author: Mahesh. U. Daru

• Brand Awareness of Diagnostics Labs Amongst Patients in Delhi/NCR Region

  • Author: Renuka Bakshi

• A Study on Factors Influencing Selection of Banks in Agriculture Credit in Dakshina Kannada District

  • Author: Lokesha, P Ishwara, Vishal Samartha

• A Study on Customer Satisfaction Towards Organized Retail Markets in Pollachi Taluk

  • Author: M. Kanagarathinam, M. Umamaheswari

• Application of Modified VAICTM Model for Measuring Intellectual Capital Performance

  • Author: Amitava Mondal

• A Study on The Performance of Initial Public Offering of Companies Listed in NSE, India & Gulf base GCC Index

  • Author: S. Poornima, Aalaa J. Haji, B Deepha

• Comparative study of the relationship between Marketing Mix Elements, Purchase Pattern and Brand Loyalty of Hair care and Dental care products-A study on Indian Consumers

  • Author: Sabitha Niketh

• A Study of Holiday Effect on Sensex Returns in the Indian Market

  • Author: R. Gowri shankar, Tomy K. Kallarackal

• An Examination in the IC Management and Financial performance of Indian SMEs

  • Author: Amitava Mondal

• Practices of corporate governance in Indusind Bank

  • Author: Ramendra Kumar Sharma, Rahul Dhaigude

• The Effect of Retail Store Image Dimensions on Consumer's Purchase Intention of Private Label Brands

  • Author: Meenu Mathur, Sanjivini Gangwani

• RESEARCH ARTICLE

  Analysis of Earning Quality of Public Sector Bank: A Study of Selected Banks

  • Author: Anju Saharan, Deepak Kumar Sharma

• Spending and Investment Pattern-A Comparative Study Among College Lecturers and School Teachers

  • Author: Shyma Nishanth

• Impacts of Microfinance on Investment Level of Household

  • Author: Surender Ahlawat

• RESEARCH ARTICLE

  An Analysis of Saving Process of Self Help Groups in Haryana

  • Author: Surender Ahlawat

• Inter-Region Variation of Self Help Groups in India

  • Author: Surender Ahlawat

• Fast food: rising demand, pros and cons

  • Author: Divya Malhan, Surekha Dalal, Preeti Khatri

• Shoppers trust in shopping online: a review

  • Author: Divya Malhan, Bijendra Singh Yadav, Preeti Khatri

• Assessment of financial literacy in rural areas of Sonepat district of Haryana

  • Author: Madhulata

• Significance of Customer Satisfaction

  • Author: Ms. Sherry

• Impact of brand identification on purchase intention and moderating effect of brand trust

  • Author: Summra Khalid, Muhammad Mohsin, Sobia Naseem, Sheraz Iftikhar, Muhammad Kashif Majeed

• Impact of Dividend Policy on Share Holder's Wealth: A study of Selected Indian Automobile Companies

  • Author: Chetana R. Marvadi

• Sources of Finance of Selected Small Scale Industries in Dombivli MIDC Area of Thane District Maharashtra

  • Author: Prashant B. Ashturkar, Suresh M. Chandratre

• The rise of Ferrero in India: The sweet truth

  • Author: Kishor Chandra Sahu

• Management Structure of Selected Small Scale Industries in Dombivli MIDC Area of Thane District Maharashtra

  • Author: Prashant B. Ashturkar, Suresh M. Chandratre

• Corporate Governance Practice Landscape in Ethiopia: Past, Present and Future

  • Author: G.S. Batra, Biruk Ayalew Wondem

• Customer Satisfaction on Motorola Mobiles: A Study with reference to Students of Pollachi Taluk

  • Author: B. Indirapriyadharshini, T. Kiruthika, D. Saranya

• Fraud Control and Fraud Prevention in Nigeria Banking Industry (A Study of selected Banks in Nigeria)

  • Author: Adetoso, Adegoke Jonathan, Akinselure, Oluwafemi Philip

• A study on Impact of Earnings Announcement on Stock Returns

  • Author: Natika Poddar

• The Impact of Frontline Employees’ Job Satisfaction on Each of ITS Succeeding Variables in The Service-Profit chain at Commercial Bank of Ethiopia

  • Author: Million Nane Elcho, Navjot Kaur

• Re-Examining A Relationship of E-Wom, Perceived Risk and Trust on Online Customer Purchase Intention: A Case of Technology Products in Vietnam

  • Author: Tran Anh Quang, Dang Cong Trang

• RESEARCH ARTICLE

  Safety Lockers in Banks: Analysis of Some Case Studies

  • Author: Mohan Kumar

• Weather Derivatives: With Refernce to Agricultural Sector in India

  • Author: Shivani Tyagi, Manjula Shastri

• Cashless India: Dream of Future India

  • Author: Mahesh. U. Daru

• NPA in Banking Sector: As an Indicator of Financial Inefficiency

  • Author: Mahesh. U. Daru

• Organisational Politics: A Critical Perspective

  • Author: Dinesh Kumar, Ashish Kumar

• Financial Analytical Survey DNS Bank LTD., Dombivli

  • Author: Prashantb Ashturkar, Satish R. Pharate