ACADEMICIA: An International Multidisciplinary Research Journal

Table of Contents

• RESEARCH ARTICLE

  Mobile advertising-a new ray to promotion

  • Author: Geetika Arora

• Meeting relationship marketing goals through social media

  • Author: Sheetal Soi

• Analysis of “social media” a tool for building business-customers relationship

  • Author: Aashish Garg

• Relationship marketing through social networking sites

  • Author: Navjot Kaur

• Impact of social media on consumer brand preference for laptops

  • Author: Shivani Nigam

• E marketing and customer relationship management-two sides of the same coin

  • Author: Payal Kukreja

• Social media marketing & relationship marketing a revolution or evolution

  • Author: Neeru Aneja

• Marketing wih social networking sites has surpassed traditional reationship of wine and dine

  • Author: Sonam Suneja

• Social marketing sites impact on consumer brand choice behavior

  • Author: Ruchi Ralhan, Jasdeep Kaur, Harleen Kaur

• Relationship marketing through social networking sites

  • Author: Gurmeet Singh, Noor Kanwal

• Social media as a way for brand building

  • Author: Silky Batra

• Competitive advantage through facebook

  • Author: Manu Sehgal

• Role of social media for small business and entrepreneurs

  • Author: Mahitab

• Social networking websites: a guide for users and providers

  • Author: Jaisika

• Return on Relationship (ROR)

  • Author: Amardeep Kaur

• Role of social media in marketing

  • Author: Nisha Khullar

• E-customer relationship management with a focus on better understanding customer perception

  • Author: Priya Malik

• Social media and relationship marketing

  • Author: Manisha Singla

• Marketing the viral way: 21st century marketing approach

  • Author: Sumedha Gupta

• Comprehensive study on-how SNS adds glory to CRM

  • Author: Ruchi, Deeksha Sharma

• SAP-anart of business relationship

  • Author: Ruchi, Ashima Dhingra, Varsha

• Building user base with new media

  • Author: Preeti Chopra, Arshdeep Kaur, Bhawandeep Kaur

• A comprehensive study on-era of digitalization in marketing and transforming the world into digital economy

  • Author: Priyanka Malhotra, Monika

• SNS-a hub for interaction or a platform for brand building

  • Author: Priyanka Malhotra, Aditi Sood, Aanchal

• Cultivate brand value through social media: empirical study of magazine brands

  • Author: Simranjeet Singh, Harwinder Kaur

• Facebook-as a marketing tool

  • Author: Jasmeet Kaur

• Competitive advantages through facebook

  • Author: Silky Goyal

• Social media marketing & relationship marketing revolution and evolution

  • Author: Parveen Vij, Shaina

• Marketing with social networking sites has surpassed traditional relationship of wine and dine

  • Author: Rajni Sharma

• Gain of competitive insight via facebook-a swoc anaysis

  • Author: Ravinder Singh

• Competitive advantages through facebook

  • Author: Savita Uppal

• Social media marketing & relationship marketing: a revolution or evolution

  • Author: Ajay Batra

• Relationship marketing through social networking sites; why relationship marketing is essential for growing one's user base

  • Author: Bhawna Jain, Kashmi

• Social media marketing for startups & small owners

  • Author: Seema Soni

• Future prospects of integration of e-commerce & social networking sites

  • Author: Amardeep Kaur, Rajwinder Kaur

• Emerging trends on social media marketing

  • Author: Manpreet Kaur

• Influence of advertisements on social networking sites: a study of consumers of ludhiana

  • Author: Vinay Dawar

• Relationship marketing through social networking sites (with reference to mobile telecommunications)

  • Author: Aashish Arora

• E-relationships and facebook-a tool of promoting business

  • Author: Diksha Sadana

• E-relationship marketing: a new paradigm in marketing

  • Author: Taranpreet Kaur Chawla

• Facebook is a competitive tool in building e-relationships in modern marketing

  • Author: Priyanka Bhardwaj

• Online Marketing-A detailed Discussion

  • Author: Susreshta

• Social media marketing: a tool to achieve competitive advantage

  • Author: Kirandeep Kaur, Ruby